1 Know what you want to achieve - Having definite objectives will help you to work towards your goals. Break them down into smaller goals that you can achieve as you work towards your ultimate goals. It is much better than having everything going round in your head and being unsure whether you are actually achieving anything.
2 If you haven't already you need to research your market - Keep abreast of what your competitors are doing. Many times I talk to people who are in business and yet have no idea even of who their competitors are. Also find out about your customers. Who are they? What and why they purchase from you? This will help you to get more of the right type of customers.
3 Review and Improve - This is critical. On a regular basis you need to continuously review and monitor your progress and where you are. Monitoring the progress means that if something isn't working you can modify it immediately. This will help you to take your business to the next level.
4 Discard the myth that you can do it all yourself - you will pay a high price if you do. Get help from experts - use their knowledge to help you grow your business. Recruit a PR person, a bookkeeper, an admin person etc. Check out the expert advice and list of recommended experts contained in the Business Essentials section of the Mums in Business website. Ensure you have the support network – family, friends and of course Mums in Business.
5 Balance your time - Plan your family and business time. Make a clear distinction between the two and avoid working in family time.
6 Get yourself a'buddy' - Surrounding yourself with other like-minded people is a must and so is getting yourself a'buddy'. This has been one of the best things I did. My 'buddy' is now my dear friend and I know she will agree with me that having each other to talk to on a regular basis (well everyday), bounce ideas off and also get a 'kick' when needed has helped us both to take our businesses to the next level.
7 Take time out for yourself - We often get lost in our businesses, especially when it is new so try and take time out for yourself on a regular basis. Treat yourself to lunch with friends, get your hair/nails done, play golf, go shopping etc.
8 Believe in yourself - Every one of us has the ability to achieve our goals and dreams. So believe in yourself, believe that you can do it and with help and support from your friends and family this is possible.