Now you are ready to pull all this together to a strategy. Start by describing your current situation and market, and where you want to get within the next two years. For each heading summarize your work from above and describe
- where you want to go
- what you are going to do to get there
- how you plan to do this
- when you will do this (activity plan)
- how you will know it has been successful
Marketing professionals call that a rolling marketing activity plan, rolling plan, because you review it and add on to it each quarter. The better your plan, the easier to carry it through or to delegate tasks from it to other people.
Marketing Strategy
1. Research summary
2. Your product or service
3. Your customers
4. Your competitors
5. Your environment
6. Yourself
