Small business marketing ideas and strategies you can do today, one universal small business goal is to sell the business's products and services. This is usually best accomplished by positioning the business in front of the target audience, and offering something they can't refuse or find elsewhere.
To this end, one of the smartest things a small business owner can do for their business is take the time to develop a small business marketing plan that will set them apart from the competition. A marketing plan clearly outlines how you will reach your ideal customers by effectively implementing your marketing strategy.
There are thousands of ways you can promote your small business. With the right mix of activities, you can identify and focus on the most effective marketing tactics for your small business. Here are list of 22 small business marketing ideas to get you thinking about all of the different ways you can promote your business.
22 Small Business Marketing Ideas / Strategies
1 Introduce yourself to other local business owners
2 Use stickers, handbills, mini stickers attached to all products.
3 Cross-promote your products and services with other local businesses.
4 Approach a colleague about collaboration.
5 Ask and Make a referral with other small business.
6 Use a sidewalk/sign to promote your specials. (Mini signboard)
7 Send past customers free samples and other incentives to regain their business.
8 Advertise on the radio.
9 Take out an ad in your local newspaper.
10 Advertise on a local cable TV station.
11 Create a "frequent buyer" rewards program.
12 Create a customer of the month program.
13 Give away a free sample of your product or Help promote or volunteer your time for a charity event.
14 Pay for wearable advertising.
15 Join a professional organization.
16 Hire a marketing consultant.
17 Hire a sales coach or salesperson.
18 Get a full-body branded paint job done on your company vehicle.
19 Plan a local business workshop.
20 Advertise on Facebook, LinkedIn or other online business blog.
22 Sign up for online business training to revamp, expand and fine tune all of your marketable skills.
Do you have an idea of your own not listed here? Add it to the list.